Senior Executives: Struggling with Strategy?…….call this Doctor…

Panic-induced cost cutting in response to financial turbulence can be counterproductive and damaging, warns Dr Tony Grundy.

Take a more strategic approach instead

click here for cost management Article

If you are in executive management and in need of strategic business help then this Doctor is your man…

Tony has invented a number of very powerful tools for thinking strategically that have been used by major companies globally……

Have a look at the strategic options grid:-

Strategic options tools-by-tony-grundy.htm

I am honored that Dr Tony Grundy is my mentor and friend.

iphone tonys wedding

Tony’s wedding 2011

If you would like to contact Tony see his web site

Dr Tony Grundy is a very well-known strategic thinker and writer who has been running executive programmes and been an independent strategy facilitator for over 20 years.
He is a prolific author of 18 books his latest: “Demystifying Strategy” was published by Kogan Page in October 2012. His books cover Strategy, Acquisitions, Strategic Finance, Shareholder Value, HR Strategy, Strategic Consulting, Change Management, Project Management, Organisational Behaviour, Management Competences, Organisational Learning and Management Development.

Tony has taught at many business schools. He has an unusually broad and unusually deep knowledge of business.
He has had a leading academic career at CASS and Cambridge Universities and at Cranfield (Senior Lecturer) teaching strategy.
He is now a Visiting Lecturer at Henley Business School where he teaches Strategy, International Business, and Corporate Finance and Governance.
He has a degree in Behavioural Sciences and Philosophy from Cambridge, and is a Chartered Accountant. He obtained his MBA from Cass Business School with distinction, and has a PHD in Strategy and Finance from Cranfield. He has an MSc in Organisational Behaviour from Birkbeck and an MPHil from Warwick Business School.
Tony has a very pragmatic focus and also a very lively and interactive style on executive programmes. He is also a very experienced strategy facilitator and coach, and has consulted across Europe and globally, including work with many household names, such as: Aviva, BP, BT, BUPA, Diageo, Dyson, HSBC , Microsoft, Pfizer, RBS, Standard Life, Tesco and Vodafone. He has experience across virtually every industry.
He has held line positions at BP, ICI and at a French retailer Charles Jourdan: he has considerable international experience.
Prior to that he worked with KPMG and with PA Strategy Consulting.
He trained originally as a Chartered Accountant with Ernst and Young.


Tony & Carolina’s wedding October 2011

Just like marriage, strategic business planning is a very important activity.

Tony’s approach to strategy is distinctive as it is very much that of being a “Cunning Plan” (Blackadder).

Tony is happy to do a value added, short taster session of his strategic tools for you and colleagues interested in programmes. He can also do a similar session for diagnosing key issues with these tools, and his “Strategy Audit ” checklists, as a taster of the strategic consulting or coaching process.

His role is to demystify Strategic Thinking and help executives to “be their own strategy consultants”.


Struggling with Strategy?…….call in the expert, pick up the phone to my friend Dr Tony Grundy

Contact Tony on +44(0)7710 198462



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