Raising the Bar – NEET and CSR

Several companies caught my eye at the CIPD show #cipdLDshow at Olympia on 1st May 2014.


It is important to set your goals whenever you go to an event and I was on the lookout for companies who want to take Corporate Social Responsibility (CSR) to the next level.

My new role at Nacro is mentoring young people aged 14-19 who are at risk of becoming Not in Employment, Education or Training (NEET) – I was on the lookout for companies who would be open to training or hiring young people.

The term “corporate social responsibility” became popular in the 1960s and has remained a term used indiscriminately by many to cover legal and moral responsibility.
CSR proponents argue that corporations make more long term profits by operating with a CSR perspective, while critics argue that CSR distracts from the economic role of businesses.

I think it is in everyone’s interests to give our young people hope and employment, as confidence returns in the economy, employers will naturally become less risk adverse.

The business case for CSR: Triple bottom line: People, Planet, Profit:

  • People relates to fair and beneficial business practices toward labour, the community and region where corporation conducts its business.
  • Planet refers to sustainable environmental practices. A triple bottom line company does not produce harmful or destructive products such as weapons, toxic chemicals or batteries containing dangerous heavy metals for example.
  • Profit is the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital tied up. It therefore differs from traditional accounting definitions of profit

Research shows that disengaged 16–24 year olds is disastrous in personal terms; causes problems in the community in the form of nuisance and crime; leads to long-term costs in increased criminality, welfare dependency, housing and a wide range of social and economic factors.

Most young people who find themselves on the NEETs category have left school with no formal qualifications. However such qualifications are not necessary for a number of jobs at entry level, where employers are most interested in attracting candidates with the right attitudes and social skills. Evidence suggests that young people are realistic about the kind of jobs they aspire to, but their lack of social skills still makes it difficult for them to be successful. They are also often excluded from the social networks that can help secure employment opportunities (for example if their parents are not working)

Brand differentiation
In crowded marketplaces, companies strive for a unique selling proposition that can separate them from the competition in the minds of consumers. CSR can play a role in building customer loyalty based on distinctive ethical values. Brands such as Tropic are built on ethical values.
Business service organisations can benefit too from building a reputation for integrity and best practice.

The companies that caught my eye

Launched by a highly successful team of practising UK barristers, Counsel for Leadership is a communications and leadership consultancy. They believe that the vast wealth of skills acquired by barristers through years of training, litigation and courtroom battles can also be applied to any situation outside the courts to enable individuals and organisations to achieve success.


This is Nadia, a successful barrister who is a master in the art of leadership and communication.

When I was a little girl I wanted to be a barrister – Nadia trained for 9 years, I admire her dedication.

Counsel for Leadership is a group of 10 leading barristers who provide leadership and communication skills training leveraging their courtroom hard fought battles to create effective leaders. 

•*¨*•.¸¸• ♪ ☆✿⁀⋱‿❀


Fully managed and supported e-learning solutions


These guys drew me back to their stand  the wigs are a great gimmick – the company is and their USP involves learning by science#cipdLDshow — at Olympia, London

Note the Einstein poster: click here for more Einstein ROCKS ♫♥♪

•*¨*•.¸¸• ♪ ☆✿⁀⋱‿❀

Meet Ben from The Royal Central School of Speech and Drama University of London – they do not use power points or handouts they use the metaphor of the rehearsal room to create real training experiences – people learn better by doing – I agree it’s good to take away ppt blockers & have experiential training . Ben has kindly offered Nacro a free taster session

•*¨*•.¸¸• ♪ ☆✿⁀⋱‿❀


Meet Justin & Clare from Ted Learning who use trained actors to bring learning to life make it fun and engaging – Ted supports young people to gain employment by using actors to role play interviews and prepare young people for their first interview – Clare lives in Berkshire, they offered me support in my new Nacro role. 

•*¨*•.¸¸• ♪ ☆✿⁀⋱‿❀

Never Mind the Buzzwords works with how people actually learn best AND what motivates them to put that learning into practice


Regal Elizabeth 1st next to Daddy – lol – is never mind the buzz words – they deliver training with a difference – portraits of a leader goes beyond the traditional models and theory’s to build your character & personality as a leader.

Great to meet Annabelle Beckwith creative director, pictured. Never Mind the Buzzwords may also have a need for my musician friends

•*¨*•.¸¸• ♪ ☆✿⁀⋱‿❀

Ever sat through a boring pointless Meeting ? I know I have ! David Pearl wrote a book about this topic called ‘Will there be donuts ?’ The company helps organisations stop nearly meeting and start really meeting


Real Meetings have developed four practical offers to help you do better business — one meeting at a time: Digital Learning, Live Training, In-Meeting Mentoring and Keynote Presentations. These are based on the revolutionary ideas in Will There Be Donuts? and road tested in some of the world’s leading organisations, including GSK.


•*¨*•.¸¸• ♪ ☆✿⁀⋱‿❀

Prime position at the show entrance the TCM Group (Better Resolutions™) is mediation /conflict resolution, they are the world leaders in dispute resolution services and training – BT, NHS, M&S, Met Police are in their customer base.


The TCM Group: TCM is a leading provider of business, workplace and consumer mediation services. They work with organisations across the UK and Europe to develop constructive, effective and sustainable remedies to conflicts and disputes. Grateful thanks to Hannah of TCM for letting me charge my phone.

•*¨*•.¸¸• ♪ ☆✿⁀⋱‿❀

If you would like to support, or know more about the work I do at Nacro please get in touch (contact Rose)

#cipdLDShow at Olympia

#CIPD championing better work and working lives because what’s good for people is good for businesses, economies and society.


Before you judge, put yourself in the shoes of another…..Empathy is the foundation for a happier and more caring society (ˆ◡ˆ)

“Children must be taught how to think, not what to think.” ― Margaret Mead

“Before you criticize someone, you should walk a mile in their shoes. That way when you criticize them, you are a mile away from them and you have their shoes.” ~ Jack Handey (American Comic Writer, Comedian and Actor on SNL. Famous for his Deep Thoughts, b.1949)

Love & Smiles Rose x ¨¯` ¸.¨¯` ¸.¨¯`

One Comment

  • Posted July 19, 2016 at 10:39 pm | Permalink

    You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand.
    It seems too complicated and extremely broad for me. I am looking forward for your next post,
    I’ll try to get the hang of it!

One Trackback

Post a Comment

Your email is kept private. Required fields are marked *